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1. What is micro environment?
2. Give one point of difference between the primary forces and secondary forces.
3. Who is a producer?
4. What is meant by the term ‘demographic forces’?
5. Define Macro environment.
6. Define customers.
7. Differentiate between competitors and suppliers as primary forces of market.
8. “Consumer is the King”. Why?
9. Discuss the primary forces that comprise the internal environment of the market.
10. Explain the term Secondary Forces. What all external environment comprise of? Explain with
suitable examples.
11. Differentiate between the Micro and Macro environment.
12. Differences between Micro environment and Macro environment.
13. List some unsolved problems in the world.

Answer: Following are some of the unsolved problems of the world:

A sure shot cure for cancer.
Permanent chemical cure for mental diseases.
Desalinization of sea-water.
Non-fattening tasty nutritious food
Voice-controlled computer, etc.
14. What do you mean by Macro environment?
15. Why are demographic forces play an? important role in the market?
16. Give an example demographic classification.
17. What do you mean by economic factors?
18. What does technological forces include?
19. What does political forces include?
20. Give the features of political forces.
21. Explain the forces of Micro environment or internal environment.
22. What things should be known by the enterprises in order to have an edge in the competition?
(Hints: Who are our competitors?
Level/size of competitors
The areas of strengths/weaknesses of competitors
The financial standing of competitors
Overall image of competitors’ products in the market
Operational capacity of the competitors.