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Over the past 25 years, digital revolution has changed the way a business works, by providing
them with a cost effective technology to cope up with increasingly complex challenges.
However, the growing needs of the business demand for more complex and efficient
technologies. Satisfying these demands of business will lead to an explosive growth in data and
analytics, new competition in almost every field and disruption and realignment of many

industries. Emerging market will create plenty of opportunities related to smart technology,
both in profit and non-profit organizations.

 Cloud computing means storing and accessing data and programs over the internet
instead of through a computer's hard drive. The word 'cloud' is used as a metaphor for
the internet, based on the standardized use of a cloud like shape to denote a network.

Cloud computing helps an organization to upload all its data on a cloud and then they can
access it even from remote areas, when required. E.g. in case of a phone and a laptop of Apple
Inc, whenever a photo is clicked on phone, it automatically gets updated on to the laptop
through cloud computing.

 Business intelligence is the ability of an organization to collect, maintain and organize
data. Business intelligence enables organizations to gather quantifiable data on each

related area of the organization and analyze it in a way that yields information they can
act on, thereby helping them to enhance their decision-making capabilities, improve
their performance, mitigate risk and even create new business models.

Benefits of business intelligence are as follows:

(i) It helps business to gather data on each area of operation.

(ii) It enables a business to take better strategic decision.

 Smart mobility: Those devices which are mobile help in the growth of business . Smart
mobility will change the way people interact. Increasingly smart devices like portable
tools that connect to the internet have become a part of our lives. The move to an

increasingly mobile world will create new players and new opportunities for a variety of
industries.
 Information collection: In this competitive world, in order to attract a customer, the
entrepreneur needs to have the information regarding customers. Information related
to a customer like his age, regularity of visit to the shop, preferences of his purchases,
all these factors enable an entrepreneur to understand the taste and preference of the
customer, so that they can serve him better and ensure his loyalty.