Page 2 - Home Assignment 3

Home Assignment

1-mark questions.

1. Define marketing.

2. Write the meaning of marketing on modern context.

3 To 4 marks questions.

1. Time Line” watch manufacturing company is a renowned company

marketing watches. It performs various activities like, market analysis,

product designing or merchandising,

packaging, warehousing, branding, pricing, promotion and selling. The

company maintains good customer relations through various follow up

activities. This helps the company in procuring repeat sales orders. Explain

any two features of the concept identified in part (1)

2. Every time I travelled, people asked me to bring them chips, khakra and

pickles from all over the country,” says Anoushka. Finally, she and her

colleague, Summit, decided to make a business out of it. They launched a

Face book page, asked people what they wanted and they came up with a

list of about 100 places and tied-up with two dozen vendors to begin with.

They were servicing people from Jaipur who wanted spices from Kerala,

people from Panipat who wanted hallway from Jammu and people from

Delhi who ordered fresh tea leaves from Darjeeling. Through their business,