Page 1 - Lesson Note 10

ENTREPRENEURSHIP

CLASS- XI

LESSON-10

CH-3: TOPIC – ENTREPRENEURSHIP JOURNEY

SUB-TOPIC: - OPPORTUNITY ASSESSMENT FACTORS- MICRO, MACRO AND
MARKET ENVIRONMENT

1. Opportunities are made not found, but assessing opportunities is a
crucial decision and especially if you are going to lunch a start-up.
Assessing opportunities can be at two levels.

(i) Micro Level
(ii) Macro Level

2. Micro Level: This level is related to company’s own resources and this
may include:
(a) Customers

(b) Suppliers
(c) Investors

(d) Employees

While assessing these opportunities ask these questions:

(i) Are there clean customers for our product/service?
(ii) Do we have a business model to make money?

(iii) How you will serve your customers?
(iv) Your employees are competent enough to adapt new changes.
(v) Resources will be available when required.

(vi) How will you impress your customer with your offering?
(vii) Sufficient finance will be available so that operating cycle move

without any break.
(viii) Can we get to market quickly with our employees?
(ix) Who all is our target market?

(x) How you will deliver the product?