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ENTREPRENEURSHIP


                                                       CLASS- XI

                                                       LESSON-8


               CH-3: TOPIC – ENTREPRENEURSHIP JOURNEY


               SUB-TOPIC: - ROLE OF SOCIETY AND FAMILY IN GROWTH OF AN ENTREPRENEUR
               AND CHALLENGES FACED BY WOMEN IN ENTREPRENEURSHIP:


                   1.  Entrepreneurship is the outcome of the interaction between several social,
                      demographic and family variables. These variables may be classified as
                      follows:

                      (i)    Personal Characteristics: These consist of age, marital status, caste,
                             religion, education and technical qualification.

                      (ii)   Family Background: People belonging to mercantile families can
                             more easily enter business. They learn the basic business skills
                             through continuous interaction with parents, employees, visitors and

                             customers in family shops, offices and homes.
                      (iii)  Socio Cultural Factors: Political and economic ideologies and legal

                             structure in some countries encourage free enterprise. Another
                             factor that affects entrepreneurship is social mobility.
                   2.  Women Entrepreneur:

                            A women entrepreneur can be defined as a confident, innovative and
                             creative woman capable of achieving self economic independence.

                            An enterprise owned and controlled by a woman having a minimum
                             investment/share of 51% of the capital is known as women
                             enterprise.

                   3.  The Major challenges and Barriers in the path of women entrepreneurs
                      are:

                      (i)    Women generally lack confidence in their own capabilities.
                      (ii)   Women entrepreneurs face serious problems in obtaining finance.
                      (iii)  In our society, more importance is given to educating the male child

                             as compared to female child.
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