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SAI INTERNATIONAL SCHOOL

CLASSS XI
SUBJECT: BUSINESS STUDIES

CHAPTER -9,

Internal Trade

Topics: Types of Retailing Trade, Itinerant Retailers, Fixed Shop Retailers.

(LESSON NOTES-43)

TYPES OF RETAILING TRADE

There are many types of retailers in India. For proper understanding, it would be useful, to

classify them into certain common categories. Different classifications have been used by
experts to categories retailers into different types.

For example, on the basis of ‘size of business’, they may be categorized into large, medium and

small retailers. On the basis of ‘type of ownership’, they may be categorized into ‘sole trader’,
‘partnership firm’, ‘cooperative store’ and ‘company’. Similarly, on the basis of ‘merchandise

handled’, the different classifications may be ‘specialty store’, ‘supermarket’ and ‘departmental

store’. Another common basis of classification is whether or not they have a fixed place of

business.

On this basis, there are two categories of retailers:
(a) Itinerant retailers, and

(b) Fixed shop retailers

Both these types of retailers have been described in detail in the sections that follow here
after.

Itinerant Retailers

Itinerant retailers are traders who do not have a fixed place of business to operate from. They

keep on moving with their wares from street to street or place to place, in search of customers.