Page 1 - HA 241604010121
P. 1

CH-4: TOPIC – ENTERPRISE GROWTH STRATEGIES

                                                    CODE: 241604010123



                       ASSESSMENT : MCQs
                       1.  Merger is of ________ types.             A. 4               B. 5             C.3                 D.6
                       2.  Private co. purchase the Public Co.   A. friendly    B. Hostile   C. Reverse    D. Backflip
                       3.  Merger is in two forms.                       A. amalgamation and absorption
                           B. vertical and horizontal    C. pure and mixed    D none of these
                       4.  Mergers between competitors ___________.     A. vertical    B. Pure    C. mixed  D. All of these
                       5. Merger of same products but in different  market.

                     LONG QUESTIONS:  (2/3/4/6 MARKS)
                     1.  Distinguish between vertical  and horizontal merger.
                     2.  Explain the types of mergers.
                     3.  Explain  the types of acquisition.
                     4.  What do you mean by product extension merger with examples?
                     5.  What do you mean by market extension merger with examples?
   1