Page 1 - Microsoft Word - MM code -241505010101
P. 1

HA-3

                                                     Code-241505010123






                   1.  Define ‘Strategy’.
                   2.  Give another name for “Market Expansion Grid”.
                   3.  When an entrepreneur selects to follow stability strategies?
                   4.  When does a firm opt to pursue expansion strategy?
                   5.  Define diversification strategy with help of an example.
                   6.  “Desire to grow and expand comes naturally to an entrepreneur”. Do you agree? Give reasons
                       for your answer.
                   7.  What is intensive expansion? Explain with help of an example.
                   8.  Differentiate between Backward Integration and Forward Integration.
                   9.  List the different forms of Intensive Expansion. Explain the forms of penetration strategies
                       available to the firm.
                   10. Discuss the forms available to an entrepreneur to go in for integrative expansion along with
                       examples.
                   11. What is ‘Market Development Strategy’? How can the same be applied by the entrepreneur?
                   12. How can an entrepreneur enter a foreign market?
                   13. What is Intensive expansion?
                   14. “STABILITY” is what the entrepreneur is looking for in the beginning.” Why?
                   15. What is vertical integration?
                   16. What do you mean by Backward Integration?
                   17. How many types of options are available of expansion? Name them.
                   18. What strategies are available to a firm for achieving its growth objectives?
   1