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Entrepreneurship

Ch-5

class-XI

LN-2

Code-241505010112

Micro environment
Micro environment refers to the elements or factors internal to the organization that can directly
influence its ability to provide service to the customers.
The following are the elements or factors or forces that are part of the micro environment.

a. Suppliers
b. Producers
c. Marketing intermediaries (or middlemen like agents or brokers or retailers or wholesalers)
d. Competitors
e. Customers
Macro-Environment:
Demographic, Economic,Technological, Political, Natural and Cultural factors

Tabulate the contrasting factors between micro and macro environments.

Micro Environment Macro Environment

These are the primary factors These are the secondary factors

Micro economic factors are internal Macro economic factors are external to the organization and part of
to the organization. the larger society.

These factors can be controlled to These factors can not be directly controlled to vary their impact on
vary their impact on the the performance of the organization. The micro economic factors
performance of the organization. should be adjusted in accordance with the variation in the macro
economic factors.

It comprises of the following It comprises of the following factors
factors
Cultural